A few articles relating to what I like to call iMarketing
http://www.marketingprofs.com/9/emerging-consumer-values-why-brands-must-adjust-ratushny.asp
http://www.startupnation.com/articles/9298/1/internet-marketing-trends.htm
http://www.marketingprofs.com/9/emerging-consumer-values-why-brands-must-adjust-ratushny.asp
http://www.startupnation.com/articles/9298/1/internet-marketing-trends.htm